The Power and Bliss
Of Living in Integrity.
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Hey there, I'm Beth Verdekal.
I founded Own It Economics eight years ago when I realized I was out of integrity and doing more harm than good when it came to planet and people. It did not sit well. I had spent a lifetime refining an eco-lifestyle. What had I missed? After five months, I discovered I was spending my time and money all wrong. I was only focused on leaving small bad footprints. What I missed was how to leave big fat GOOD footprints -- in carbon, poverty, plastics, and ecosystem restoration. The problem's not with the human, it's with the KIND. We're missing out on a wonderful way to do this thing called life. Along the way people who checked out Owning It witnessed some benefits. They saved thousands, adopted healthier habits, helped the world become healthier, grew in understanding the global economic system, and even saved a life. You can have incredible impact right now. You, my friend, are an economy unto yourself. You can find proof in how many ads do you get bombarded with daily. Why would companies spend so much to get your attention if you weren't so important? What if you could master that input for your own personal gain and global health? I know, they seem unrelated, but they are so entangled, and it's so normal, it's hard to see. When you do, though, you can't unsee it. It's an experience akin to Neo in the Matrix when he finally "gets it." You'd see the code. You'd know the story behind it. And you can use the inputs to create something magical that the system didn't intend, but it supports, unknowingly. Or it's like Deadpool. The system may have created this mutation of what we think is life, but when we keep our sense of humor and change up the game on our terms, life is pretty cool. The numbers I've crunched show that if adults in the middle class embraced this lifestyle, we'd be on our way to reversing global warming by 2050. That's right, reversing. Also, we'd shape corporate behavior and government policy. Why? Because, the everyday people are the ones with the power. We buy. We vote. And when we Own It, we do both in a voice that speaks across both avenues. Loudly. Clearly. . Stay tuned for my second book. (The last one's outdated from 2018. Back then, the numbers about global warming were less ominous and I had to explain the whole thing more. Now the sad truth is people are very aware of what's happening to our world.)Hey there, I'm Beth Verdekal. I founded Own It Economics eight years ago when I realized I was out of integrity and doing more harm than good when it came to planet and people. It did not sit well. I had spent a lifetime refining an eco-lifestyle. What had I missed? After five months, I discovered I was spending my time and money all wrong. I was only focused on leaving small bad footprints. What I missed was how to leave big fat GOOD footprints -- in carbon, poverty, plastics, and ecosystem restoration. The problem's not with the human, it's with the KIND. We're missing out on a wonderful way to do this thing called life. Along the way people who checked out Owning It witnessed some benefits. They saved thousands, adopted healthier habits, helped the world become healthier, grew in understanding the global economic system, and even saved a life. You can have incredible impact right now. You, my friend, are an economy unto yourself. You can find proof in how many ads do you get bombarded with daily. Why would companies spend so much to get your attention if you weren't so important? What if you could master that input for your own personal gain and global health? I know, they seem unrelated, but they are so entangled, and it's so normal, it's hard to see. When you do, though, you can't unsee it. It's an experience akin to Neo in the Matrix when he finally "gets it." You'd see the code. You'd know the story behind it. And you can use the inputs to create something magical that the system didn't intend, but it supports, unknowingly. Or it's like Deadpool. The system may have created this mutation of what we think is life, but when we keep our sense of humor and change up the game on our terms, life is pretty cool. The numbers I've crunched show that if adults in the middle class embraced this lifestyle, we'd be on our way to reversing global warming by 2050. That's right, reversing. Also, we'd shape corporate behavior and government policy. Why? Because, the everyday people are the ones with the power. We buy. We vote. And when we Own It, we do both in a voice that speaks across both avenues. Loudly. Clearly. . Stay tuned for my second book. (The last one's outdated from 2018. Back then, the numbers about global warming were less ominous and I had to explain the whole thing more. Now the sad truth is people are very aware of what's happening to our world.) |
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